BBB.org
This is the homepage for BBB® Serving Central Oklahoma. I managed all updates on our section of the national site.
Web content management systems used:
EPiServer, CoreCMS, Adobe Experience Manager, Blue
My primary goal for our home site as the Web and Graphic Design Coordinator for our office was to organize and document content and pages dating back several years prior to my hiring. Between 2019 and 2021, the national organization overseeing all CMS services in the US, Canada, and Mexico notified all BBB®s that a change in providers (from EPiServer to Adobe Experience Manager)
I documented all content live on our site, created backups, and implemented changes to improve user experience by removing outdated content and streamlining menu navigation and mobile user interface. I conducted a full-site backup which contains over 196 pages of manually catalogued content.
After several months of reconfiguring the website and prioritizing relevant pages, New User traffic increased ~26% (572,749 to 721,583) between 2019 and 2020.
In September of 2021, All BBB® websites officially migrated from EPiServer to Adobe Experience Manager (AEM) as a hosting platform for the majority of all live pages.
After reaching out and requesting regular meetings with the national organization regarding these changes, our office was one of a handful of BBB®s granted early access to the new hosting platform on AEM. I was assigned as a power user to utilize and troubleshoot the new platform, and could provide assistance to any of the other BBB® offices nationally.
Build With BBB®
This external site acted as an ever-changing resource to implement marketing campaign materials in a more versatile way than what was possible through the national organization’s website. Our team worked hard to create a space that could match the messaging needs of our local business community in a straightforward way for both consumers and businesses.
Over time, Build With BBB® would grow to become an ideal platform for different multimedia projects. In coordination with the Video Production and Communications Coordinator, Build With BBB® became the title and hosting platform of a (currently) 9-episode podcast series conducted entirely in-house and featuring a variety of guest speakers.
Events, blogs, videos, and consumer and business tools all exist on the site, as well as a 2020 marketing campaign revolving around local business resources during the COVID-19 pandemic.
Build With BBB® continues to be regularly updated and promoted through printed promotional marketing materials, social posts, and newsletters.
AB Websites
AB Websites is a service offered exclusively to Accredited Businesses that do not currently have a website.
Over the course of several months, I developed this service with the guidance of my supervisor and feedback from my team. Additionally, I collaborated with the Better Business Bureau® of Middle Tennessee & Southern Kentucky to gain their insight and skills, and to better refine our operations. Their office is located in Nashville and our work together has been fully remote, and I am confident that we have created a substantial framework for this service.
Braden Ketch 